Marketing MIX

Mungkin istilah yg paling banyak di dalam dunia marketing adalah Marketing Mix

(7p à product, price, place, promotion, people, physical environment , process )

Variable marketing mix awalnya hanya 4p ( product, price, promotion, place ) akan tetapi dalam penerapan marketing yg effective ada hal2 yg mempengaruhi lainnya ( people, physical environment, process )

Variable marketing mix

MARKETING MIX SUMARRY

PRODUCT	PRICE	PLACE	PROMOTION
·         FUCTIONALITY ·         APPEAREANCE/ MERCHANDISING ·         QUALITY ·         WARANTY ·         PACKING	·         LIST PRICE ·         DISCOUNT                     ·         ALLOWENCE ·         FINANCING	·CHANEL  DISTRIBUTION ·         LOCATION ·         LOGISTIC ·   MARKET COVERAGE ·CHANEL   MOTIVATION	·         ADVERTISING ·       PERSONAL SELLING ·         MEDIA ·         BUDGET